Honda drop Glenn Beck and Fox as a whole
Well I’m very pleased to say that the overall dropped sponsor count hit the big 100 mark today. A Honda advert was shown as recently as Wednesday evening on the UK broadcast of Glenn Beck with me emailing them shortly after. In the fastest response time by quite some distance I received the following reply this morning.
Thanks for taking the time to share your concerns with us. We are now at the end of our advertising schedule with that channel and have noted your comments.
Honda is politically neutral and strives to exceed ethical standards. We apply these policies to our communication strategy with our best endeavour but as you say we cannot determine the program or editorial content around which we advertise.
Though the email was appreciated it was a little vague in that it didn’t discuss whether or not their adverts would be appearing on Fox News in the future. After replying asking for clarification I recieved the following:
We have no plans to renew
Paul Ormond
General Manager, Corporate Press and PR
Until next time!
POSTED Sunday January 31st